| SAMSUNG'S 55-inch curved screen television - which allows two people to watch different shows at the same time.
Samsung's S9C, expected to cost around PS7,000, boasts a cutting-edge OLED screen - offering the innovative MultiView feature.
Viewers wear special glasses that pick up one piece of content at a time, with audio delivered through a built-in earpiece.
Michael Zoeller, senior director of European sales and marketing, said: "Two people can watch two different programmes at the same time in full screen in full HD and even in 3D with Samsung MultiView glasses. It is like having two televisions in one."
The S9 OLED television features a curved screen, which makes the view feel like they are "standing in an arena".
Each pixel illuminates itself and goes pitch black when inactive, delivering an "unparalleled picture quality", Mr Zoeller said.
Samsung also launched the S900, a UHD TV with more than eight million pixels - up to four times more than existing HD sets.
"People often ask me if this is 3D without glasses and I smile and say 'No, this is even better, this is ultra HD'," Mr Zoeller said.
The company also revealed a 98-inch television - nearly 2.5 metres across. Mr Zoeller said the screen was so big that players would appear almost lifesize to viewers during a football match.
| SONY'S fully waterproof smartphone with camera - and top-of-the-range camera lenses that clip onto smartphones. Sony's Android smartphone Xperia Z1 uses award-winning camera technology.
Sony president and chief executive Kazuo Hirari called the smartphone "the absolute embodiment of that one Sony ethos" as it used expertise from every aspect of the company.
He said Sony had "created a smartphone that is not only beautiful but also fully waterproof".
The 12.7cm (5in) phone features Sony's G Lens with a 27mm (1.06in) wide angle and bright F2.0 aperture, custom-made large 1/2.3-type CMOS image sensor Exmor RS for mobile with 20.7MP and a BIONZ for mobile image processing engine.
Sony says independent tests show the Xperia Z1 provides the "best overall image quality" of leading smartphones.
Mr Hirari said the smartphone captures beautiful, sharp and bright images in lowlight conditions, which he said is an "experience you will find only in a Sony smartphone".
The phone's camera also has a high shutter speed and 3x focus "with zero loss of clarity", he added.
The phone also has Info-eye, which provides information from the Eiffel Tower to food that goes with a wine the camera is pointed at.
Timeshift burst mode captures 61 images in two seconds, while the AR effect allows users to overlay a section of custom animations on to pictures.
The phone, which has Sony's OmniBalance design, is made from a solid one-piece aluminium frame with tempered glass on the front and back.
Sony launched a number of other new products at IFA, including the QX10 and QX100 high-performance cameras that clip on to smartphones. …