Countertrade must be one of the few in-vogue subjects missing from the shelves of the Grand Central Station bookstalls. Yet the information is out there, it's just a question of knowing where to look. A steady stream of books, journals, and meetings has been generated in an attempt to satisfy the increased demand for information on countertrade and related subjects.
The list of reference material is burgeoning to the extent there is a bibliography on the subject covering everything from newspaper cuttings to text books (C/T Research, PO Box 1490, Cambridge, MA 00238. $9.75). A few of the more important titles are described below.
Further evidence that countertrade should be taken seriously is the availability of the $100 to $1,000-plus multiclient surveys. The price of these documents tends to restrict readership to the highly motivated. One example, a general overview called "The World of Countertrade: An Analysis of the Current Environment & Prospects for Future Growth," was published in 1983 by Business Trend Analysts, Inc. (2171 Jericho Turnpike, Commack, New York 11725. Price: $1,250).
Business International of 1 Dag Hammarskjold Plaza, New York City, recently published "Exploring Countertrade Opportunities in …