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A couple of years ago physicist Alan Sokal published an article in Social Text arguing in the most abstruse postmodernistic jargon that gravity, among other things, is a social construct. It was a hoax, of course, and when Sokol publicly revealed the fact it caused quite a sensation, heaping embarrassment upon the editors and their academic colleagues who had long since lost the capacity to discern the difference between rational discourse and their trendy gibberish. The academy was not amused.

One might expect at first that Susan Kwilecki of the religious studies department and Loretta S. Wilson of economics at Radford University, Virginia, are up to a Sokal-like prank. Their article in the Journal for the Scientific Study of Religion, the lead article no less, is titled "Was Mother Teresa Maximizing Her Utility? An Idiographic …