Alternative Music Store Closes Theory Shop Was Boardwalk Fixture

Article excerpt

JACKSONVILLE BEACH -- The Theory Shop, the funkadelic little

music store and boardwalk fixture for more than a decade, has

said goodbye to the Beaches area.

Increasing rents brought on by gentrification, building

maintenance costs and a desire to focus on the Theory Shop's

Five Points location in Jacksonville all factored into the

decision, owner Tammie Faircloth said Tuesday.

But leaving the boardwalk and the kids who grew up on the

Theory Shop's menu of punk, ska, electronica and all forms of

alternative music in between wasn't an easy decision to make,

Faircloth said. It was especially difficult because less than

two years ago, Faircloth closed Einstein A Go-Go, an all-ages

alternative music club on the boardwalk that placed North

Florida on the alternative club circuit drawing bands such as

Nirvana and 10,000 Maniacs.

"We've always been a fixture at the Beaches," Faircloth said

while waiting on customers at the Five Points store. "We were in

that area when it was labeled blighted. It's kind of ironic that

we leave when it becomes homogenized."

Sunday was the Theory Shop's last day in the 400 block of the

north boardwalk, with longtime customers helping Faircloth and

her family pack up items and memories or buying a keepsake or

two for posterity.

"It was sad to leave, I love the Beaches," Faircloth said.

"Some of the kids have been regular customers for years. …