Key's National Ad Campaign Touting Money Management

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KeyCorp has launched a national advertising campaign to play up its abilities as a money manager.

The Cleveland banking company is touting the $20 billion Victory Funds to retail investors with advertisements appearing this month in USA Today and other major dailies. Ads targeting institutional investors are running in The Wall Street Journal this month and will run in Institutional Investor magazine and other periodicals catering to institutional money managers next year.

The campaign comes as KeyCorp embarks on a recently announced restructuring to lower costs across all business lines. Executives involved in the advertising push say their budgets have not been …