Shelter to Boost Millennium Fundraising with Three Million Household Door-Drop

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Shelter, the charity for the homeless, will run its biggest fundraising appeal to date over the millennium period, with a three million household door-drop through direct marketing agency WWAV Rapp Collins.

The campaign, 'Millennium Plus', is being backed by Nescafe's recently announced [pounds]1m charity initiative, Getting Together to Help.

Shelter's aim is to eradicate street homelessness by March 2002. According to director of Shelter, Chris Holmes, while the government has set a target of reducing street homelessness by two-thirds by this date, Shelter is vowing to take it further, working with local authorities and other charities such as Crisis to ensure the …