Helping Hand Ad Focuses on Halifax's Community Role

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Halifax's new ad highlights how it can touch millions of lives with a single piece of advice.

The latest Halifax ad has reached number ten in Adwatch, with 65% recall. Created by Bates UK, the 60-second ad focuses on the ways in which Halifax helps people get on with their lives.

The commercial opens with Perry, the cinema projectionist, talking on the phone to a man from the Halifax, who is helping him pay off his credit card.

The ad shows how this helping hand generates a chain reaction, and people's good fortunes have a positive effect on others throughout the community.

These people include a limousine hire firm, a wedding party, a …