David Murray last night told how he took just 30 minutes to convince Brian Laudrup that his future lies at Ibrox.
The Rangers chairman was overjoyed yesterday after securing a decision from the Dane that seemed a million miles away just 24 hours ago.
I understand Laudrup was an Ajax player in everything but name when he jetted into Jersey on Tuesday morning for last- ditch talks with the Ibrox supremo.
But Murray talked the 28-year-old into an amazing U-turn by persuading him to see out the last year of his contract, and possibly the rest of his career, in Glasgow.
Relaxing after putting Laudrup, wife Mette and agent Vicenzo Morabito onto his private jet for a flight back home to Denmark, Murray told me: "The negotiations were not difficult.
"Brian actually told us that Rangers had become the talk of Europe because of the signings we have made already this summer.
"He knows the extent of our ambition and that was a key factor in his decision.
"In all the time he was here we talked about his future for about half- an-hour. The rest was just general conversation.
"It wasn't about money. Brian will make no extra money by staying for another year - he's not motivated by money.
"And it wasn't about Rangers making a profit from him. It's important to remember that Rangers is a football club NOT a business and that the bottom line does not win trophies.
"It was all about keeping a player who has been a key part of the most successful Rangers team and successful Rangers era of all time.
"BRIAN LAUDRUP IS A RANGERS LEGEND AND WE DID NOT WANT TO LOSE HIM."
The coup came about after the Dane was summoned to Murray's private mansion in Jersey on Tuesday morning following several rounds of signing talks with Ajax boss and countryman Morten Olsen.
Before flying out, Laudrup had told friends he would return to Denmark later that day.
Half-an-hour into the meeting, the 28-year-old Dane saw his plans turned on their head and he went on to spend the night in Murray's luxury holiday home.
Just minutes after the most important deal-clinching handshake in his time at Rangers, Murray insisted he had NEVER given up hope.
He said: "I only ever felt we would lose him if we showed a lack of ambition. I was ALWAYS hopeful he would stay.
"I remained silent over the last week because I believe actions speak louder than words. …