Carfax Campaign Seeks to Make Used Car Buyers Aware

Beginning of article

Carfax Inc. wants used car buyers to get the facts straight.

The Fairfax company, which developed a way for shoppers to get background checks on used cars before they buy, has kicked off its first national advertising campaign.

Carfax is spending $20 million on cable and radio spots that show a used car may not be in the mint condition that a buyer thinks it is.

The ad campaign, created by the Martin Agency in Richmond, shows car owners doing outlandish things to their vehicles, portraying that used car shoppers should beware and use Carfax.com when before they buy.

"The purpose of the campaign is to let consumers know they don't have to be duped anymore," said Larry Gamache, …