Breaking Up Is Hard to Do - Microsoft

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Computer software giant, bugged by federal antitrust efforts, seeks to rewrite the program, using newspaper campaigns

Microsoft Corp. is using newspapers in two different ways as it fights the federal court ruling that seeks to break up the company.

On June 9, two days after U.S. District Judge Thomas Penfield Jackson ordered that Microsoft be split into two separate parts, the company ran a full-page ad in a number of newspapers. The ad, in the form of a letter from company Chairman Bill Gates and President/CEO Steve Ballmer, argued that splitting the company would "impose crippling regulations ... and lead to less innovation, fewer choices, and higher prices for …