Byline: Deborah Donovan Daily Herald Real Estate Writer
Technology is essential for real estate agents - but it can also be taken too far.
Jana Pinc, broker/owner of Realty Executives Midwest in Darien, says she watched two agents in her office get so hooked on technology that their business dried up and they had to leave the industry.
"In wanting to have the latest thing and upgraded everything, instead of working on selling and prospecting, they were addicted to sitting in front of a computer," she said.
In other words, agents still need to get on the phone and on the street and talk with clients - sitting in front of a screen is not going to sell houses.
"People like the human touch," she said. "They need to hear from you and hear your voice."
On the positive side, Pinc loves the exposure her firm's listings and agents get on the Web and the help with accounting that technology brings.
John Veneris can be considered a leader in using …