Byline: Sandra Del Re Daily Herald Staff Writer
When reporters talk to each other, they unintentionally speak a secret language - jargon you may not understand like "mug," "lead," "refer" and "jump."
The same is true of minority groups, explains Jerry Campagna, a Hispanic newspaper publisher who heads the Suburban Business Minority Council in West Dundee. He says people tend to talk differently among their peers than they would with the general public.
"When I'm in the press room, I know my peers," said Campagna, who heads the bilingual Hispanic newspaper Reflejos. "There's a different rapport with them than the general public. I'm more open to having (casual) discussions with them."
That's one reason why Campagna last year helped organize the minority business council, which includes a membership of about 40 Hispanic, African-American and women business owners.
"We want to be with peers," he said. "We want to feel more comfortable talking with our own."
The council is an independent, not-for-profit organization whose purpose is to promote economic development of minority-owned firms in partnership with …