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Supporters and Competitors of Season Ticket Consumption of University Football Games
Academic journal article from Research Quarterly for Exercise and Sport, Vol. 72, No. 1
Beginning of article
James J. Zhang, Liette B. Ocker, Debbie P. Williamson, Uyen L. Pham, Lorraine E. Killion, and Jay T. Lee, University of Houston, Eddie T. C. Lam, Cleveland State University, and Kenneth A. Wall, Springfield College
Previously researchers have indicated that there are a growing number of sporting events competing for the entertainment dollar of the American consumer. In order to maintain the business advantage of university football games, it is necessary to analyze the game market environment before formulating an effective marketing plan. The purpose of this study was to identify market supporters and competitors for university football season tickets through studying the …
