Licensing 2001 International Puts Power Behind the Paintbrush in Thriving Artist and Design Categories

Article excerpt

NEW YORK--With a $4 million increase to $234 million in royalty revenues and corresponding retail sales in the past year, art and design licensing has become a burgeoning business. For the artists and designers licensing their work, one way to build that business is through L!CENSING 2001 International, the 21 st annual trade show for the multi-billion dollar worldwide business of consumer product licensing, marketing and merchandising, held at the Jacob K. Javits Convention Center in New York, June 12 to 14, 2001.

"The opportunity to negotiate and network with manufacturers and retailers from around the world has made the annual Licensing Show a focal point for the expansion of this piece of the worldwide licensing pie," said Diane Stone, group show director for Advanstar Communications, organizers of the show. "It is the only show that presents a global perspective of the industry to players on both sides of the aisle, whether they be licensors or licensees."

Since 1992, artists and designers have found success at the show in the Art and Design Licensing Gallery, which draws the attention of more than 17,000 consumer product manufacturers, retailers and media who attend the annual Licensing Show. With 180 booths already mapped out for the Gallery, up from 121 in 2000, show organizers say the venue is on track to surpass all expectations.

Last year, at L!CENSING 2000 International, Interart Licensing exhibited on the main floor after being a part of the Gallery for five years.

"This year we are moving back to the Gallery (to exhibit) because we have found that it exposes us to more art-and-design interested manufacturers" said Peg Copenhaver, graphic designer for Interart Licensing. "With the art and design category growing, manufacturers look to us for a variety of leading-edge art. They seek out those exhibitors with a track record of knowing the trends and that is why the Gallery is so effective and beneficial. …