By Ponzio, Craig
Art Business News , Vol. 27, No. 11
Every day I am thankful that l am part of an industry that adds qreal beauty to consumers lives. Every time someone purchases a custom-framed piece, he or she is investing in improving his or her home environment. We are charged with the responsibility of creating the very best frame design possible.
Consumers have many choices when spending their hard-earned money. Very few choices however, give them as great a value as a custom framed piece of art or object for their home. Custom framing is one of the best ways consumers can personalize their home and put their signature on their environment.
Frequently, people bring things to a custom framer because it has sentimental value or represent some connection to the consumers' lives. When a framer gives them the very best framing design, then that consumer will look at it every day and experience years of pleasure.
That is the business we're in, designing a better quality of life. This all begins with a fantastic frame design that gives enduring style and quality to the artwork. I think great design begins with premium quality mouldings. A consumer is investing in a piece to enjoy for a long period of time, and that art should be framed in quality mouldings to endure and improve with age. When paper art is framed, it should be in the highest quality matboard available and in a neutral color pallet, which does not distract from the artwork or the room. …