PR'S Professionalism Is Putting Advertising Agencies to Shame

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PR agencies are investing heavily in their people and planning for the future

I will surely be hung, drawn and quartered by the entire Council of the IPA for this column, but I am beginning to wonder whether PR agencies are not now superseding ad agencies in both management skills and clients' corridors of power.

As an ex-president of the IPA and lifetime adman I advance this seditious thesis having just been involved in judging the Institute of Public Relation's Excellence Awards for the second year running. Last year the same disloyal thought briefly flitted through my mind; this year it has lodged there immovably.

The particular category I judged which …