OVER in Canada this week, many of the world's top athletes are competing in the World Championships. Following years of training they have qualified to compete in one of the most prestigious athletics meetings in the world.
Of course they haven't done it alone. With them they have an army of fitness trainers, nutritionists and physiotherapists, all on hand to make sure they are in perfect condition.
And if any problems or accidents happen, there are qualified sports medicine professionals ready to work their magic to get the athletes back to fitness as quickly as possible.
The vast majority of recreational sports men and women can only dream of such support. They go down to their local sports centres, hockey, rugby or football pitches and take part purely for the fun of it.
But as we in Britain begin to take sport more seriously, encouraged by government advertisements extolling the virtues of healthy living, there is also a growing interest in and demand for …