Entrepreneurship: Entrepreneurs Looking to Raise Funds Need Back-to-Basics Approach in the Bear Market; INVESTMENT: Companies That Address the Right Points at the Right Time Will Maximise Chances of Success David Jenkins of PricewaterhouseCoopers Sets out 10 Key Musts for Successfully Obtaining Funds in the Current Difficult Market Conditions

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CASH is key, but equity is precious and so often entrepreneurs leave fund-raising to the last moment.

To successfully obtain funds in the current difficult market conditions entrepreneurs should: u Ensure that you have adequate cash resources - the funding process is typically taking three to six months.

Potential investors are performing more thorough due diligence and taking longer to commit to funding. External bridge funding may be difficult to secure.

u Arrive via a strong referral - this will give your investment proposition credibility.

There is evidence to suggest that only one in 10 businesses looking for funding will be …