FASHION VICTIM; Posh Goods Lose Snob Value as 'Poor' Buy In

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Byline: TANITH CAREY, Consumer Editor

TOP-class goods are losing their snob value because too many "ordinary" people are buying them, it is claimed today.

The "victims" of the surge in demand by the under-pounds 32,000 brigade include Burberry clothes, drinks such as Remy Martin cognac and Chivas Regal scotch and personal products by Christian Dior and Givenchy.

One expert says the answer is to raise prices to keep the luxury goods out of the reach of all but the privileged few.

Market analyst Andrew Russell, who has prepared a Datamonitor report on the "problem", said: "Retailers need to be careful because too-fast growth among …