Responsibility of Broadcasters in Social transformation.(Opinion &Amp; Editorial)

Article excerpt

Byline: Loren Legarda

LAST week, I was guest speaker for the Kapisanan ng mga Brodkaster ng Pilipinas' 28th Top Level Management Conference held at Fort Ilocandia Resort Hotel in Laoag City. I was tasked to deliver my insights on the theme "The Responsibility of Broadcasters in Social Transformation." I told the forum that being a broadcaster myself before joining the Senate in 1998, I fully appreciate and value the commitments that KBP have made in the course of the sessions to further professionalize the broadcasting industry and address the many questions that continue to be asked about their role as a more positive force in social transformation and as a social catalyst of change.

In a society like ours where commercial television and radio lord it over the broadcast firmament, it is highly unlikely that these stations will give up precious primetime minutes and give way to programming that espouses the promotion of our culture and positive aspects of our national life.

I reiterated that broadcasting literally profits from infotainment, that modern day fare that combines the best in news and current affairs with the drama and comedy shows on the most expensive timeslots especially on television. …