By Jefferson, Aisha I.
Black Enterprise , Vol. 33, No. 7
New Urban Entertainment TV (NUE-TV), the fledgling African American-focused cable network, will cease operations permanently now that the cash-strapped venture failed to land critical financing.
The cable network, which offered programming aimed at African Americans, found it difficult to gain its desired stronghold among African American viewers nationwide. Making its debut on July 17, 2000, NUE-TV reached close to 3 million subscribers before it shut down on Oct. 31, 2002, says the network's founder and CEO Dennis Brownlee. Plans were made to re-launch NUE-TV, but the financing they needed never materialized. "Unfortunately, we fell victim to the severe market downturn of the past two years and could not complete the final stages of the $100 million financing NUE-TV needed," Brownlee said in a written statement. Alfred Liggins III, CEO of Radio One, which was among NUE-TV's initial investors, would not return phone calls.
Brownlee believes that NUE-TV's presence, although short-lived, increased "awareness of the industry's urgent need for a new urban network." Aside from Brownlee, veteran cable executive Leo J. Hindery Jr., music mogul Quincy Jones, Clear Channel Worldwide, and Prudential Insurance were among NUE-TV's initial investors. Unlike Black Entertainment Television (BET), which focuses on the 18-to-25-year-old demographic, NUE-TV had hoped to attract a more sophisticated audience with a mix of news, comedy, feature films, and inspirational programming.
Among the programming was News in 30, a nightly 30-minute broadcast similar to ABC's World News Tonight with Mark R. Griffith, a former CBS News executive as managing editor. Hindery says lack of support by cable operators may have played a part in NUE-TV's demise--not enough of them opted to carry the network on their systems. "The cable industry is more interested in channels it has an economic interest in rather than independent programming like NUE-TV. …