All Big Ten, All the Time

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On Wednesday, the Big Ten Conference announced a combined reaffirmation of commitment to the traditional and an embrace of new media.

On the traditional side, the conference revealed it has a 10- year extension with ABC and ESPN that increases television exposure for football and men's basketball, as well as upping visibility for women's basketball and volleyball. The Big Ten's relationship with ABC dates to 1966 and with ESPN to 1979.

The ESPN side will look to exploit the Big Ten product both on cable television and on Internet and wireless platforms.

The departure from the traditional was the announcement that the Big Ten Channel will dawn in August …