Northern Ireland Bids to Make the Future Orange for Its Visitors

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By David McKittrick Ireland Correspondent

It is all at once a huge marketing challenge, an economic imperative and a political necessity for the new Northern Ireland: how to turn the negative aspects of Orangeism into a saleable commodity worldwide.

Orange marches and demonstrations, though largely peaceful, have sometimes been the occasion for violence on a large scale, doing much harm to Northern Ireland's image abroad and damaging tourism.

But now a determined push is on, within both the tourist industry and the Orange Order, to turn old negatives into new positives. Tourism Ireland, which has been working closely with the Order, yesterday signalled …