Do We Really Need the Eurocrats to Save Us from Dita's Lovely Bottom?

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ON ADVERTISING

Dita Von Teese has a beautiful bottom. I know this (give or take the flex of the airbrusher's art) because I've seen it several times in the business media over the last week, delicately circled by a froth of lacey string. She knows how to pack a 32C as well. And it's all starring in a new ad campaign for Wonderbra, see below.

Now I only mention it because it has some bearing on what the European Parliament's been chewing its nails over recently. Buttocks, breasts, the objectification of the female form, that sort of thing.

Last week the EP voted to adopt the principles of a report "on how marketing and advertising affect equality between …