NEWSPAPERS: GREEN ISSUES: It's Not the End of the World ; Journalists Have a Responsibility to Cover Climate Change, but Make the Pieces Too Gloomy and Readers Will Fail to Listen. and There's Also a Problem Convincing Some Editors to Take the Subject Seriously, Reports Oliver Duff

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The British press routinely carries The Day After Tomorrow-style articles " about earthquakes, hurricanes, tsunamis, tornadoes, floods and big freezes " which journalists might think are raising awareness of climate change.

The reality, a new report has found, is that this coverage is so hopelessly doom-laden in tone that readers have become apathetic about the threat.

The research, by the green communications agency Futerra, found that 60 per cent of articles about climate change in national newspapers were negative and failed to mention possible solutions. Only a quarter included any mention of what could be, or is being, done to fight climate change. Stories …