On Tuesday, The Independent is to turn RED, and half of all the revenues from that day's newspaper will be donated to fighting Aids in Africa. The paper will be edited by the U2 fr ontman and activist Bono, who, along with the leading American philanthropist, Bobby Shriver, set up the Product RED partnership.
The RED initiative is designed to throw the weight of the corporate world behind the battle against the disease that will kill two million Africans this year alone. Big high-street names, including American Express, Gap, Converse and Giorgio Armani, have already signed up to the scheme, in which companies create specifically designed products and donate a percentage of the profits to programmes for women and children with Aids in Africa. The Independent is the first media organisation to sign up to the scheme.
Simon Kelner, editor-in-chief of The Independent, said yesterday: "We are delighted to be involved with RED, and I am thrilled to be handing over the editor's desk for a day to Bono. His perspective on world affairs is unique, his access to world leaders is second to none, and he shares the sensibilities of our newspaper. …