INSIDE STORY Rivals at 37,000 Feet ; Time Was When In-Flight Magazines Were Looked Down on by the Rest of the Industry. Not Any More. as the Holiday Season Takes Wing, Ciar Byrne Profiles 12 of the Biggest

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Air New Zealand: Air

New Zealand

Editor: Jenny Farrell

Publisher:ACP Media

Richie McCaw, the captain of the All Blacks, is the cover star of the latest issue of Air New Zealand, thanks to the airline's sponsorship of the country's rugby team. Margot Butcher, the magazine's awardwinning sports writer, who is very highly regarded in New Zealand, helped to secure the exclusive interview with McCaw.

When King Kong was released, the director Peter Jackson decided to grant an exclusive interview to the magazine, because of its qualityand worldwide reach - its readership is 266,000.

Air New Zealand magazine features Kiwis at home and …