The double pressures of increasing regulation and expectations only serve to drive Western Enterprises Inc.'s innovation to greater heights, company spokesman Gary Caimano said.
This year, for example, Independence Day visitors to Bricktown in Oklahoma City can expect truly vibrant pastels lighting the sky and a line of what Caimano calls novelty fireworks that incorporate wild movements and whistles.
There are a lot of new effects that are really exciting - red- white-and-blue go-getters, spinning tourbillions, falling strobe leaves, and others I'm looking forward to - as well as all the classics. Everyone loves a palm tree, he said, referring to the thick, foliage-like spread of colored explosives. Caimano is Western Enterprises' production choreographer and director of marketing. In this industry, you're really forced to constantly reinvent something that's already good.
The Carrier, Okla.-based company is producing the Bricktown holiday fireworks celebration, as it has for several years. The company was contracted by Downtown Oklahoma City Inc. for about $25,000, a city spokeswoman said.
It is just one of about 300 pyrotechnic shows the company is handling on or around the Fourth of July in several states, ranging from Texas to Wyoming. Among its Oklahoma clients are the municipalities or civic organizations within Tulsa, Sapulpa, Moore, Claremore and Ponca City. Each production requires four to six people.
It's a highly regulated, highly sophisticated process of training, certification and licensing. - Everyone who works in one of our shows is a true veteran with lots of …