Amid pomp and ceremony, students filed into Cox Arena at San Diego State University to hear stirring speeches, collect diplomas - and get one last burst of beer advertising.
While listening to messages about graduates' goals last week, the audience took in another message from beer banners on the scoreboard overhead: It was Miller time.
No alcohol was allowed during the ceremony, of course, but the Miller Brewing Co. can afford to be patient. Its distributor has a contract to display signs in Cox and at the school's baseball stadium until 2012. In addition, Anheuser-Busch has a contract at the football stadium.
Alcohol advertising has long been a fixture …