Search by...
Results should have...
  • All of these words
  • Any of these words
  • This exact phrase
  • None of these words
Keyword searches may also use the operators
AND, OR, NOT, “ ”, ( )

Beginning of article

Publisher who transformed the fortunes of Bertelsmann after the Second World War

Reinhard Mohn turned his family's war-ravaged religious publishing company, Bertelsmann AG, into one of the world's largest media conglomerates employing more than 100,000 people in more than 50 countries world-wide and with revenues of approximately 16bn [14.45bn] in 2008.

Mohn put much of his success down to the maxim "You have to persuade people". And that is what he did throughout much of his life. From the beginning he saw himself as a partner to everyone who worked with him at Bertelsmann. He was even a frequent presence in the company cafeteria, eating lunch alongside everyone …