Top Two College Sports Should Turn Pro Men's Football and Basketball Generate Money for Other Programs

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The 25th anniversary of Title IX, the federal law that prohibits gender discrimination in education and requires gender equity in sports programs, spawned considerable comment on progress made under the law. Most articles tended toward the same vein: Title IX has done much to improve gender equity in college sports, but men's sports programs still receive far more money; and much more needs to be done.

Commentary of this type indicates shallow knowledge of the true financial picture and other realities of college sports and, worse, diverts attention from the genuine inequities that have become standard. The primary scandal plaguing college sports today is the shameless …