Advice to Execs: `Think Globally' Business Leaders Looking to Position Their Companies for the Next Century Will Take Advantage of Innovative Technologies, New Management Techniques, and New Trade Opportunities in the Pacific Rim and Europe to Develop Winning Strategies. So Say the Experts Quoted by the Monitor for This Special Section on the `Global Frontiers of Business.' Series: GLOBAL FRONTIERS. Part 1 of a 4-Part Series. First of Nine Articles Appearing Today

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FOR business, the frontier is the globe.

Business executives and business-school professors often talk about "globalization." Peter Drucker, professor of management and social science at Claremont Graduate School, has told corporate officials, "If you don't think globally, you deserve to be unemployed, and you will be."

"The global marketplace surely has arrived when villagers in the Middle East follow the Gulf war on CNN (Cable News Network), via Soviet government satellite, and through a private subsidiary of a local government enterprise," notes Murray Weidenbaum, an economist at Washington University in St. Louis. "Both public and private business are involved …