By Mark Clayton, writer of The Christian Science Monitor
The Christian Science Monitor
MOVE over Goofy, Mickey, and Donald - Dudley Do-Right is on his way.
A prominent cultural icon of Canada, the image of the Royal Canadian Mounted Policeman, or Mountie, was licensed this week to the Walt Disney Company of Burbank, Calif.
With a wide-brimmed Stetson, red tunic, blue breeches, and black boots, the Mountie is virtually synonymous with Canada worldwide. On the popular TV show "Due South," actor Paul Gross wears the official RCMP uniform, with all the badges and straps in their proper place - thanks to RCMP advisers.
But that's the exception. Increasingly, RCMP officials have chaffed as the Mountie image is indiscriminately used on cheap products - everything from T-shirts, key rings, pens, and toothbrushes, to auto air fresheners. Many of these are not licensed to use the Mountie trademark image.
Dudley would not approve
A Canadian beer company used the image of a Mountie to promote a new beer in England. A recently retired professional wrestler billed himself as "the Mountie" and wore a Mountie uniform while pounding his opponents and poking them with a cattle prod.
"We would like to see good-quality Canadian merchandise with a proper reflection of our uniform and our image," RCMP Staff Sgt. Ken MacLean told the Canadian Broadcasting Corporation.
Still, the news Tuesday that rights to Canadians' beloved symbol had been sold to a United States company produced a flood of calls to RCMP headquarters in Ottawa, putting the RCMP on the defensive.
"We decided to align ourselves with the company that could best do the job," explains Tim Cogan, an RCMP spokesman. …