People See Pact as the Answer to Dreams

Article excerpt

IN a shop window in a tony section of Santiago, a woman's blouse is carefully displayed to show off the garment's red, white, and blue "Made in USA" label.

The emphasis placed on that label speaks volumes about Chileans' enthusiasm for NAFTA - a free-trade agreement they actually know very little about.

"Anything from the States, anything associated with the USA is positive, and so we get this blind enthusiasm for NAFTA," says Marta Lagos, general manager of MORI public opinion researchers here.

"Say 'NAFTA' and people think malls, the American lifestyle, and everything modern. There is absolutely no negative association with it."

Actually, a lot of Chileans tend to think "gasoline" when they hear the acronym of the free-trade pact their government seeks to enter, since NAFTA is also the name of a type of gas here.

But even those who oppose Chile's entry into NAFTA acknowledge they have an uphill battle ahead of them if they are to sway public opinion on NAFTA to their side. After 17 years of international ostracism under the Pinochet military dictatorship that ended in 1989, Chileans are eager to embrace the world - and they see NAFTA as their ticket.

"We're not a big country, but we have our place in the world, and NAFTA will put us right at the table with the biggest, with the United States," says Pedro Espina, a middle-aged man selling shirts on a Santiago street.

This desire to be part of the world and to make a showing in the global economy causes Chileans to profess an eagerness for just about any trade accord or economic partnership that comes along, says Ms. …