Oklahoma Beef Council Increasing International Marketing

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The Oklahoma Beef Council is stepping up investments in international marketing in the new year following the success of market investment in 2012, Executive Director Heather Buckmaster said.

"The export market has been adding significant value to Oklahoma beef, at about $200 per head on the price of fed cattle, so the data bears this out," she said Friday. "This will help to drive our dollars into higher-population areas overseas and into new opportunities not available to us here."

Beef marketing is funded by checkoff dollars the industry levies on each head of cattle; other agriculture industries have similar programs established by federal legislation. The OBC invested …