ONE RESPONSE, of course, would be to turn it into a verb. To jay: to rat on the influences that have helped to make you what you are. So when Baroness Margaret Jay, the government's Women's Minister, denies that she is a feminist (sending out a clear signal to aspiring New Labour female MPs, that they should best do likewise), you could politely suggest that she has jayed on her past.
The Baroness has since clarified her position further. "In politics, feminism is seen as negative, complaining about things, it's perceived to be about separateness, putting up a brick wall between men and women. I don't think you have to be negative like that..."
I guess that must …