Media: Saatchi, Pure and Simple ; the Brothers Have Taken Revenge on Their Eponymous Agency. in a Rare Interview, Maurice Saatchi Talks to Jade Garrett about How He Is an Ad Man Reborn

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"Pop star" is not a description you would readily apply to Lord (Maurice) Saatchi of Staplefield. But that's how one of his chief executives describes him. "Pop star", "hustler", "the arch- simplifier"... the list goes on. Everyone has an opinion, but few of the descriptions seem to sit well with the man himself.

M&C Saatchi enters its seventh year with the satisfaction that it has outstripped Saatchi & Saatchi, the agency the brothers founded in 1970 and were subsequently ousted from, for the first time in a new business league table. As a business story, it received blanket coverage in the national press; to Lord Saatchi, it had an "air of inevitability about it". …