FASHION: THIS ENGLAND ; Is It Art? Is It Fashion? or Is It Just a State of Mind? Whatever It Is, the Eclectic "English" Aesthetic Propounded in the New Issue of the World's Most Must-Have Fashion Magazine Is Something That You Can't Afford to Ignore This Summer. Rebecca Lowthorpe Explains Why, for the Cognoscenti, "Big" Has Never Been More Beautiful

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To those outside the fashion and advertising worlds, Big magazine will mean very little. But among those working in such image-driven industries it is considered to be the most stingingly hip of all coffee-table bibles. Unlike the usual fleet of slickly manufactured glossies such as The Fashion (cover tag: "In Clothes We Trust"), Pop ("Hot Shiny Stuff"), and Wallpaper ("The Stuff That Surrounds You"), Big - impossible to pin down to one easy slogan, not that it would ever attempt to use one - is an independent, New York-based magazine, headed by Marcelo Junemann, a Chilean-born, Spanish- bred aesthete who prides himself on sourcing talent to push the boundaries, not just of …