Hotels, Motels to Reap Benefits of Race Track

Article excerpt

As muchas $100 million could be generated for Oklahoma City area hotels and motels during the first 70-day season of Remington Park race track next fall, Oklahoma City Hotel and Motel Association members were told Tuesday.

The hotel-motel business, which has been down in Oklahoma, will be boosted by substantial marketing campaigns planned by the $91 million track to draw fans and their dollars from out-of-state, according to a proposal outlined by General Manager David Vance and Assistant Manager Cory Johnson.

They suggested hotel and motel owners join them in the campaign.

"What's good for Remington Park will be good for tourism," said Vance during the presentation at Kirkpatrick Center. "And what's good for tourism is good for Oklahoma City hotels and motels."

The initial Remington Park season will begin Sept. 1, 1988, and will continue through Dec. 4, 1988. Advertising and promotional campaigns for out-of-state cities such as Dallas, Wichita, Kansas City and Wichita Fall are being targeted by the Remington Park marketing department, Johnson said.

Regional televison and radio campaigns are planned along with inserts and ads in major newspapers throughout the Midwest and Southwest, plus presentations at trade shows, he said.

In addition, a regular regonal radio and television program will be produced by the track, Johnson said.

Johnson pointed to the performance of hotels and motels in the metropolitan area of Shreveport and Bossier City, home of Louisiana Downs, which is owned by Edward J. …