Ford Plans to Introduce New Mustang in Mustang

Article excerpt

By Bill May

Journal Record Staff Reporter

What better place for the worldwide introduction of the 30th anniversary model of the Ford Mustang classic sports car than Mustang?

That was the message of the Mustang Club of Oklahoma, which has a Mustang mailing address, when club members responded to a letter from Ford Motor Co. officials about introduction of the 1994 version. And it almost worked.

But instead of having the only national introduction of that car, the Oklahoma City suburb must settle for a descendant of automotive history to make a public speech during a Mustang introduction ceremony. Edsel Ford II, a top company executive and a descendant of Henry Ford, who founded the motor company bearing his name, will lead the Ford Mustang delegation.

"People in the Mustang club worked hard putting this thing together, and they almost convinced us that we should be in Mustang for worldwide unveiling," said Ford public relations executive John Spelich in a telephone interview from his Detroit office. "The Mustang club will be the official co-sponsor of this event."

Mustang will be site of one of the "official" introductions of the Mustang Oct. 17. There will be 100 introductions nationwide, with a discount store parking lot in Mustang being "the biggest and most important," Spelich said.

"Everyone here (in the Ford public relations office) wanted to be in Mustang, for what better place is there on Oct. 17 than Mustang (for the introduction)?" he said. "I feel lucky that I'll be there."

He won't be alone. The senior Ford delegation will be led by Edsel Ford II, director of Ford Motor Co., president of Ford Motor Credit Corp. and great-grandson of the company's founder, Henry Ford.

It's not known which other Ford executives will be at the Mustang ceremony, but "we're planning on the top level of people being there. The very top level," Spelich said.

"We've also invited a lot of state dignitaries to attend, but we have not gotten any confirmations yet," he said. "Right now all the details have not been fleshed out, but the Mustang club wants to hold a rally and fun event, share some time with Mr. Ford on the podium (for the ceremony) and in general have a major ceremony.

"Everyone here is certainly looking forward to it."

Festivities are to start shortly after noon on Oct. 17 and continue until about 5 p.m., said Joe Nunnally, charter member and spokesman for the Mustang Club of Oklahoma.

"Right now we're planning a rally, but we don't have all the details on just what it will be," he said. …