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The competition between television broadcasters and wireless communication services is giving rise to a new sub-industry of tower companies. They are vying to tie together far-flung clusters of local transmission antennas into national webs that will bring next- generation technology to customers.

Stunning growth projections for wireless services are drawing big- name investors to this infant industry. With outside investment capital nurturing their national ambitions, these little-known tower companies have been transforming themselves over the last two years into integrated operators that can offer wireless carriers an array of services from finding new sites to tower …