Six Flags Inc. has selected kpe to develop and create a new online identity and create new online capabilities related to the brand.
kpe will be the exclusive interactive partner for Six Flags and the account will be handled out of the firm's Los Angeles location.
Oklahoma City-based Ackerman McQueen previously handled Six Flags' Web site and they will continue to handle all of the company's advertising and media buying for U.S. parks. Plans call for initial components of the new Six Flags online destination to be available this June. No other details of the project were disclosed.
"Six Flags represents an enormous opportunity for kpe and we are proud to be …