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Despite the escalating cost of employee benefits, a growing number of small businesses are adding two additional products to their benefits package. That's because the products, voluntary payroll deductions for long-term health care and for life insurance, enable employees to have the premiums deducted from their paychecks at little or no cost to employers.

In particular, the voluntary payroll deduction concept is serving as a partial solution to the potentially devastating cost of long-term health care. Conservative estimates indicate that one of every three Americans will require long-term care (many before they reach old age), and that two-thirds of those who receive it will …