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Are Patient-Satisfaction Surveys Fair to Doctors?
Beginning of article
As groups increasingly rely on patients' opinions, physicians are beginning to question the accuracy of the ratings.
Like it or not-and many doctors don't-patient-satisfaction surveys are increasingly common among large and small groups alike. Demanded by HMOs and employers, ratings of physicians' "people skills" are an essential marketing tool for groups to win managedcare contracts.
But while group administrators and marketing managers embrace patient-satisfaction surveys, doctors are beginning to question the accuracy and fairness of the ratings. After all, they're the ones with their reputations on the line.
Not surprisingly, those who score poorly in the …
