Among library and information science professionals, competitive intelligence (CI) and market intelligence (MI) are primarily considered processes and activities applicable to operating businesses. Moreover, there is the common belief that intelligence is only significant to US professionals who are practicing in corporate information or intelligence settings, or who work in the information and content industry.
Intelligence, however, is a vital tool that may he applied beyond standard commercial environments and applications. In tact, all organizations-as well as departments and units-encounter competition, whether it is traditional or untraditional, direct or indirect. In the …