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What Happens to My Information If I Make a Hotel Booking Online: An Analysis of On-Line Privacy Policy Use, Content and Compliance by the International Hotel Companies
Beginning of article
Consumer privacy concerns are thought to be stalling the growth of e-commerce. Although regulatory philosophies differ between Europe and the US, internationally there is a general agreement on certain global privacy protection principles, namely notice, choice, onward transfer, access, security, integrity and enforcement. A content analysis of the privacy policies of the 30 largest international hotel brands revealed that 25% fully complied with these guidelines, 69% partially complied and only 7% failed to include a policy of any kind. Omissions most often occurred in terms of Choice, Security and Integrity, indicating an unsophisticated approach to the management of consumer …
