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Watching Television Audiences: Cultural Theories & Methods
Academic journal article from Journalism and Mass Communication Quarterly, Vol. 78, No. 4
Beginning of article
Watching Television Audiences: Cultural Theories & Methods. John Tulloch. London, UK: Arnold, 2000.264 pp. $74 hbk. $24.95 pbk.
John Tulloch, head of the School of Journalism, Media and Cultural Studies at Cardiff University, begins by noting the tendency of his cultural studies colleagues to think of themselves as "critics not researchers." As such, they are disinterested in "methodology" and inclined to view social scientists as "the enemy." While Tulloch claims to share their suspicion of "'objective' empiricist methodologies," he invites his readers to consider the importance of methods, if for no other reason than to gain access to important sources of research funding. …
