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Parenting in an Obesogenic Environment
Beginning of article
ABSTRACT
This article explores the impact of a food-marketing trend that uses fun to sell unhealthy food to children. Twenty-one mothers of young children were interviewed (nine in focus groups and twelve in indepth interviews). The study found evidence of significant and potentially harmful changes in the food preferences and food consumption behaviours of children in response to these techniques. The findings also suggest that these techniques are increasing family conflict and undermining parental authority.
The combination of food and entertainment has been referred to as 'eatertainment' by the food industry, trade press and media. This food-marketing trend is aimed at …
