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WITH ITS CEO STEPPING DOWN AND A STRATEGIC REVIEW LOOMING, WILL THE WORLD'S LARGEST HR GROUP HEAD IN A NEW DIRECTION?

With Las Vegas as the setting for its annual conference and life-size stand-up cards in place to showcase individual members and a refashioned logo, the Society for Human Resource Management announced in June 2007 that it was rebranding itself-an effort designed, in part, to emphasize the strategic nature of human resources.

Indeed, SHRM president and CEO Susan Meisinger said that SHRM was rebranding the HR profession as a whole. "We want people to know that our new look is a reflection of our profession's increasing influence and responsibility," she …