Kids Rule!: Nickelodeon and Consumer Citizenship

Beginning of article

Kids Rule!: Nickelodeon and Consumer Citizenship Sarah Banet-Weiser. Durham: Duke University Press, 2007.

Geraldine Laybourne, former president of kids' cable channel Nickelodeon and oft-quoted personage in the pages of Sarah Banet-Weiser's new book, said of the early days of the network, "Nickelodeon decided to do what nobody else was doing-raise a banner for kids and give them a place on television that they could call their own ... In January 1985, we relaunched as a network dedicated to empowering kids, a place where kids could take a break and get a break" (qtd. in Banet-Weiser 82). Kids Rule!: Nickelodeon and Consumer Citizenship attempts to tell the story of the channel …